Choosing a manufacturing partner is the most consequential decision a new pharma brand makes. The wrong choice shows up months later as late deliveries, rejected batches or a licence problem. These are the mistakes we see most often.
1. Choosing on price alone
The lowest quotation often hides the cost elsewhere: thinner blisters, slower turnaround or no stability data. Compare the full offer, including packaging quality, testing and lead time.
2. Not verifying certifications
Ask for the current WHO GMP certificate and licence numbers, and check them with the issuing authority. A photocopy on a website is not verification.
3. Skipping the plant visit
A two hour visit tells you more than a hundred emails. Look at housekeeping, the quality control lab, and how staff answer questions.
4. Vague agreements
Specifications, MOQ, lead time, artwork responsibility, complaint handling and confidentiality should all be in writing. If it is not in the agreement, it is not agreed.
5. Ignoring capacity
A manufacturer at full capacity will deprioritise a small new brand when a large customer calls. Ask about current utilisation and how they schedule.
6. No plan for growth
Your first order is small; your tenth should not be. Choose a partner whose range and capacity can grow with you so you are not switching manufacturers, and re validating products, in year two.
The short version
Verify, visit, write it down, and pick a partner rather than a supplier.



